Organisation of Tourism

The following course/module was developed at the National University of Trade and Economics (Kyiv, Ukraine). 

The course covers the basics of tourism as a mass phenomenon of the 21st century, with an emphasis on economic, social and cultural aspects, as well as key mechanisms of its development. The main legislative documents, statistics, types of tourism, the role of tour operators and DMOs, sustainable development and tourism policy are considered. The course is aimed at students, tourism professionals, managers of travel companies, as well as anyone interested in the development of the tourism industry and seeking to expand their knowledge in the field of tourism and hospitality.

Learning outcomes / Competencies:

The understanding the nature of the tourism and its role in the world economy

The knowledge of sources of statistical data on the state of tourism development and their use in professional activities

The knowledge of the main players in the tourism business and the ability to interact with them

The understanding the essence of tourism policy, in particular national and local authorities in the development of the tourism

The knowledge of the basic rules for the formation of a tourism product and its use in practical activities

The establishing contractual relations between a tour operator and counterparties, taking into account the requirements for the structure of contracts

The organizing the distribution of the tourism product using all possible channels of its promotion and sale